SKINCATION

Brought to you by SHEGAN and PunsReal!

ENJOY OUR MINI TOUR OF SKINCATION

CAMPAIGN SUMMARY

When it comes to skincare, the majority of customers tend to prioritise treatment products over relaxing cleansing ones. As a healing and relaxing vegan cosmetics, this poses a challenge to SHEGAN to gain new customers.

Coming back home from stressful working days, the target audience do skincare as a habit but do not consciously focus on the present moment. This hinders them from enjoying the relaxing moments in their cleansing steps.

Understanding the customer’s problem, SHEGAN will invite them to take a vegan break every day with a vacation for their skin: SKINCATION. Through a Virtual Skincation Tour, users can enjoy the skincare moments with massage tips and ASMR audio in various popular tourist destinations.

PROBLEM

INSIGHT

SOLUTION

IMMERSE IN THE TOUR

A vacation for your skin
is a vacation for your mind

Hello! We're

PUNSREAL agency

Hi there. We are PunsReal!

A group of passionate Professional Communication undergraduates at RMIT who strive to bring you bold ideas that underline the brand and send the audience italic.

Can you guess the Vietnamese words that inspire the name “PunsReal”?

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